According to the National Association of REALTORS® (NAR), websites and real estate agents are now the two most heavily used resources for homebuyers who are hunting for a home. The NAR 2018 Profile of Buyers and Sellers in the U.S. indicates just how much the home search process has changed over the past few decades.
Here are some nuggets:
- 50 percent of buyers found their home on the internet in 2018, compared to eight percent in 2001.
- 95 percent of homebuyers used the internet at some point to search for a home.
- 89 percent of buyers who used the internet to search for homes purchased their home through a real estate agent.
- 73 percent of buyers used a mobile device for their search.
- The typical buyer who did not use the internet to search for a home spent four weeks searching and visited four homes. Buyers who used the internet spent 10 weeks shopping and visited 10 homes.